Understanding DBA registrations

Name recognition is among the most sought-after benefits that businesses in Gainesville aspire towards. A company's name can be as valuable as its brand, products or services. Thus, a good deal of consideration should go into choosing a company name during a business' formative stages. In some cases, one's own name fits the business that he or she runs best. However, many also see the benefit of establishing an entirely different name that prospctive clients can associate solely with that business. 

When one chooses to call a business by a name other than his or her own, that fictitious name must then be registered around the same time a company commences its operations. This action is often referred to as a "Doing Business As" filing. DBAs must be registered in conjuction with a business license application in the counties the companies are located in. Per Georgia's Commerce and Trade Code, said registration must be filed not later than 30 days after a business opens its doors, and must include all of the names of those managing the business as well as the nature of the business. While business applications must be renewed annually, DBA resgistrations need only be renewed when a change in a company's ownership occurs. 

Certain types of professional organizations may not need to be register a DBA. The Small Business Association lists such as companies as: 

  • Nonprofits
  • Corporations
  • Limited liability companies
  • Limited partnerships

The reason that such businesses are not required to submit their names through a DBA filing is because that information must already be included in their articles of incorporation. Those articles will already have been filed with the state's Corporation Division. 

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